MERCHANDISING and marketing CONSULTING TO Optimize Your Online product experience
Having a great product assortment is just the beginning! Getting your customer to your site and through check out is both a science and an art.
Creating the perfect product experience online involves the following:
- Mapping the customer journey to their ideal product regardless of how they entered and interact with your site through optimized navigation, landing pages, guided selling, images, words and site search
- Explaining the product through photos, videos, visualization and words to ensure that the customer understands what they are purchasing.
- For complex configurable products, a great deal of work needs to be done on the back-end to ensure an easy and simplified experience for the visitor.
- All technical information available.
- Ease of product duplication and modification.
- An easy and clear cart and check-out process.
Karin Jeske has worked in the online retail merchandising environment since 1999, for a variety of very successful and ground breaking retailers.
We LOVE online merchandising. Whether you need a complete makeover, or temporary help with maintenance, we are here to help. Please contact us at 951-781-3000 or firstname.lastname@example.org to discuss your merchandising goals and needs with us.